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What should you charge per Reel?
Rates benchmarked to the Indian creator market — by followers, engagement and niche. Stop guessing, stop getting lowballed.
Rough average across your last ~10 posts is fine.
Fill in your numbers — your rates appear instantly. Nothing is stored or sent anywhere.
How the rates are calculated
We start from Indian market benchmarks per follower tier (nano creators typically earn ₹2,000–8,000 per Reel, micro creators ₹8,000–25,000), then adjust for your engagement rate against the typical rate for your size, and your niche — finance and tech command premiums; entertainment runs broader and cheaper.
What is a good engagement rate?
It shrinks as you grow: under 10K followers, ~6% is typical; at 10–50K, ~4%; at 100K+, 2–3%. That's why a 15K-follower creator with 7% engagement can out-earn a 60K account — brands increasingly pay for attention, not audience size.
Charge more than the calculator says when…
The brand wants to run your content as paid ads (usage rights are typically priced 2–3× an organic post), asks for category exclusivity, needs rush delivery, or wants multiple revision rounds. These are exactly the terms brands forget to mention — which is why MyCollabLink asks brands to declare them upfront when they submit a brief to your page.